RÉSIDENCE
#1
ALICE BALAS
Alice Balas is a brand of handcrafted leather, made in France, whose signature is the refinement of iconic pieces of the functional wardrobe.
Her strong desire to co-create with customers, buyers and other brands and artists makes Alice Balas a reference in limited-edition production.
Its approach guarantees the quality of the product and its transmission over time, while preserving the notion of singularity. All of this is part of a transformation of consumption patterns in the ready-to-wear industry.
AVNIER
Orelsan et Sébastian Strappazzon
Founded in 2014 by two friends from the world of fashion and music - Orelsan and Sébastian Strappazzon - Avnier addresses open people with a sharp and demanding style.
It is without really wanting that the brand becomes a reference in the ready-to-wear unisex, since its pieces attract both women and men. Orelsan and Sébastian chose to have their production centralize in Europe. Sometimes they work with French brands like Saint-James to make collections locally produced.
AWAKE
Lilian, Fred and Elise
Awake is a watch brand made of recycled materials. From the dial to the bracelet and the hands move powered by solar energy, nothing is left behind.
Lilian Thibault, the founder, wants to combine innovation and respect for the environment. Through this two pillars, he pictures our future. The watch industry can commit herself too, alongside the ready-to-wear one : Awake is the perfect example for that.
BENJAMIN BENMOYAL
Benjamin Benmoyal graduated from the Central Saint Martins School in London. He studied new methods for using sustainable fabrics.
Drawing on his knowledge acquired during his studies, he launched his eponymous brand where he reworked fabrics and made his own tweed.
He developed a new weaving technique : he uses magnetic tapes from old cassette and video tapes, which he mixes with threads to make his own fabrics. His collections are all in volume and voluptuous shapes, must see !
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CAHU
Clémence Cahu
Clémence saw it when she was a little girl. She was playing in the family owned factory of inflatable games. She saw this PVC fabric strips, luminous, shiny and smooth to the touch. Clémence took some with her and made a pencil case. Cahu was born.
Today she combine that same PVC fabric with the best cottons and the finest leathers to make beautiful and practical bags.
CAVAL
Achille Gazagnes, Simon de Swarte et Benoît Habfast
Caval is founded by three friends who once refused to wear symmetrical shoes.
The observation is simple, why should we wear the same shoes when we have two feet? Caval is born!
The creators give a lot of importance to the design and comfort, but they don't stop here. With its 100% European production and its earth-friendly materials choices, Caval is a brand committed to the environment. It is also a brand which try to have a positive social impact : Caval works with associations in order to act in favor of people with disabilities.
CIRCLE
Romain Trebuil & Alex Auroux
Circle is a sportswear eco-friendly brand founded by Romain Trebuil and Alex Auroux. Circle offers designed clothing for yoga and running, made from recycled or recyclable materials.
Circle tends to have no impact on the environment with a local production and the establishment of a circular economy within the company. Circle also promotes responsible sports activity and support nature well being by health !
COLTESSE
Florent Coltesse
Coltesse is a creative and qualitative brand, made for adults who have kept their child’s soul.
Since the beginning, productions have been conceived with respect for man and for the planet. European production and the choice of materials are the result of responsible reflection. In an approach of increasing improvement, the brand has brought back the production of its pants in France since 2019.
CORALIE
MARABELLE
Revealed at the Hyères Festival in 2014, in which she won the Audience Prize, the designer Coralie Marabelle launches her eponymous brand in January 2016.
Since then, she has moved forward at her own pace. The brand is committed to a better fashion future. All the collections are made in European factories (mainly in France) that are respectful of people and the environment. All of her collections are produced in limited quantities to avoid over-stock and waste.
DA/DA
Diane Ducasse
"Dada Diane Ducasse", it's the story of a young girl, born in Paris in 1989. Passionate by fashion, she decides to create a male wardrobe adapted to women.
Her varied and rich path gave Diane the desire to undertake her own personal and qualitative project. For that she surrounds herself with the best European craftsperson. DADA style is born : it combine sobriety with modernity in the cuts and in the material choices. DADA plays with knots, with colors and with the finishing touches.
DOMESTIQUE
Bastien Beny and Simon Delacour
Founded in 2016 by Bastien Beny and Simon Delacour, domestique (without capital 'd') is an accessory brand, inspired by desire and by everyday objects.
The exclusive use of vegetable tanned leather from Italy make it possible to produce more sustainable pieces.
Unlike fast fashion, the manufacture it's all done by hand and by order, in Paris.
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FÊTE IMPÉRIALE
Laura Gauthier Petit
Fête Impériale is a creative studio founded by Laura Gauthier Petit in Paris in 2015. Fête Impériale is a rich, colorful wardrobe, full of history and flowery, sometimes alternative, always very feminine. It is also a padded interior, decorated with velvet and wide curtains themselves punctuated by rare marbles or waxed concrete.
FLAIR
Clémence Wurtz
Flair is a brand founded in 2019 by Clémence Wurtz, who wants to show that women have to be able to move as they need and as they want without deny their femininity. The time when women needed to put their top back properly after each movement is done !
Flair is a brand specialized in bodies 100% Made In France. With Flair, Clémence wants to take part in tomorrow's world, more sustainable but without lose touch with the elegance. "Osez la liberté, vivez en body !"
KATIA SANCHEZ
Katia Sanchez is above all love of life, some colors and a lot of values. The eponymous brand is founded after the long adventure of its creator with the brand Les Petits Hauts.
It's the desire to create something meaningful which drive Katia to look for the most beautiful materials - because nothing is environmentally friendly without quality - to make some exceptional pullovers.
The collections are produced in France and in Europe, in small quantities in order to consume less, but consume smarter.
LE PETIT DAKAROIS
Yoann Aboulkassimi et Nil Yahiaoui
Le Petit Dakarois is founded in 2019 and it's a brand which proposes a wonderful trip to Africa. The wax bomber with sober lines and sophisticated colors is the first piece of Le Petit Dakarois' wardrobe. The brand wants to promote slow fashion and African arts and crafts. As the same time they are committed with social projects in Senegal.
LE SLIP FRANÇAIS
Guillaume Gibault
Le Slip Français is the great success story of the Made in France fashion. Founded in 2011 by Guillaume Gibault, just starting out in the fashion industry then. At the beginning Le Slip offered some simple pieces : underpants and boxers.
From the knitting of the threads to the clothing label, all is due to French expertise. The idea is to give a meaning to our clothes : they wear the values of the national heritage conservation.
LEFTOVERS DITS L/OVERS
Lucille Léorat
L/overs is founded by Lucille Léorat who has chosen to only reuse abandoned or ready-to-throw materials and fabrics. These materials are called « leftovers ». L/overs gives a second life to all these noble materials left behind by the fashion industry.
The creative process of the brand is the opposite of fast fashion : it's the availability of the materials which dictates the inspiration, the rhythm and the production volume. The pieces, mixed and timeless, are offered according to their availability, without intermediary and at the right price.
LOOM
Julia Faure et Guillaume Declair
LOOM's saying is : "less but better". This men’s ready-to-wear brand offers pieces made to last in time. No more sweaters bulking after two machines, no more deformed t-shirts after one month.
LOOM decides to produce better, with noble and certified materials to guarantee the durability of the pieces. Thanks to Julia and Guillaume, and their small margin on the collections, being eco-responsible is within everyone’s reach.
NOYOCO
Louis Goulet
Noyoco was born in 2014. This ultra cool, minimalist, timeless but above all responsible brand places the sourcing of materials at the heart of its creative process.
Because it is the materials that determine the impact of a garment, the best way to reduce the environmental impact of a brand is, according to Noyoco, to use upcycled materials, which already exist.
PATINE
Charlotte Dereux
Patine is the Feel Good brand by excellence that we want to wear. The good look of a worn and sexy t-shirt, the perfect blue jeans that make you great buttocks, the big sweaters that smell of wood fire and apple pie : it is the soul of Patine.
Until the sustainable is the new normal, the brand imposes itself very strict rules on its materials and production methods. But also on the quality to make the pieces last in time while minimizing the ecological impact of the clothing products.
PEULH VAGABOND
Dyenaa Diaw
Peulh Vagabond is a brand founded by Dyenaa Diaw who is inspired by her trips. Peulh Vagabond's touch is above all its fabrics from abroad which tell stories.
The collections are currently produced in France, but Dyenaa hope to have her manufacturing workshop in Burkina Faso to help the local population and to build a sustainable bridge between the two continents.
SALUT BEAUTÉ
Mathilde Gindre et Sarah Nimir
Salut Beauté is a ready-to-wear brand which create ensembles perfectly well-matched. Why ? To get dressed in a few seconds and without any effort.
The cuts are worked with special details in order to enhance the silhouette. The whole thing is made in beautiful materials from great houses' scrap fabrics.
Salut Beauté challenges the codes of the ready-to-wear industry, making of the garment an experience. Mathilde and Sarah have a powerful universe, far away from impersonal and meaningless fast fashion.
THE ETHIQUETTE
Elena Feit et Alexia Hanemian
The Ethiquette is a couture brand designed and conceived in Paris from the scraps of haute-couture houses and old Indian saris.
The brand is available by subscription only. This new concept is made for the fashionistas who can't wear the same outfit twice for parties or events : The Ethiquette is a responsible response to this kind of behavior.
WALK IN PARIS
Léo and Gary
The undeniably urban brand Walk in Paris was founded by Leo and Gary. The two young men want to highlight the underground street culture by remaking «basic» pieces that have become over the years timeless fashion.
Creating your own brand, in order to reflect a way of life and values, is probably the secret to staying in the air of time.
17h10
Caroline Rey and Amélie Delacour
Specialized in the professional wardrobe for women, the brand 17H10 starts up with an iconic piece : the suit. The pieces take the codes of the male costume to make cuts more modern and feminine.
Caroline and Amélie choose carefully their materials, looking for quality and sustainability. In order to make fashion more responsible, all the pieces are limited and can be made for all morphologies.