Thon mayo is a young firm from Lille created by Parlmyre and Éva. These two young women like to define themselves as garment’s tattoo artists and offer the opportunity to give a second lease of life to old clothes thanks to embroidery. They bargain-hunt vintage clothes they customize, but they also offer an on-demand service by embroidering directly on customer's clothes. In order to create patterns to embroider, they draw their inspiration from their interests such as astrology, French rap and teen movies. But Palmyre and Eva also created their brand to defend values they care about : eco-responsibility, inclusiveness and feminism are values that are really important within Thon Mayo. Moreover, the historical dimension of embroidery seduced them both : it used to be a practice which allowed women to gather, at the time when female work was not yet part of good moral standards.