Influence Strategy

With the rise of DNVBs (Digitally Native Vertical Brands) and the growing presence of brands on social media, implementing an influence strategy has become essential for fashion brands. The challenge for them is to stand out by working with the right influencers and developing original, well-targeted campaigns. Strategic choices, profiles, costs, and impact – we cover everything you need to know to create a relevant and bold influencer program.

Topics we will cover include:

• Who are today’s influencers?

• What do influencers look for in brands?

• What are the steps to develop an influencer strategy for a brand?

• Macro-influencers vs. micro-influencers: which to choose?