MARKETING STRATEGY

Developing a sustainable fashion brand requires choosing the right marketing strategy. Whether it’s your own boutique, wholesale, e-commerce, or pop-up store, the key is to find a strategy that aligns with your brand image while helping you reach your break-even point. We break down the advantages and disadvantages of different marketing strategies and guide you in choosing the one that fits your brand.

Questions we will address include:

• How to set up your collection calendar?
• What collection frequency should you choose?
• Retail or not retail?
• Wholesale as an essential distribution channel
• Challenges of wholesale expansion
• The importance of margins in your marketing strategy

Resources on the topic:

- https://www.deleguescommerciaux.gc.ca/guides/mode-marketing-fashion.aspx?lang=fra