How to better prepare your wholesale

Wholesale is a key stage in the development of a fashion brand. It is indeed an essential step to increase product sales and gain visibility among consumers. For brands, the challenge is also to better anticipate international growth and adopt a distribution strategy that is aligned with their identity. We present BORN, a platform that connects a global network of fashion brands and retailers. Thanks to this solution, exclusively offered to brands from Residency #1 and LA CASERNE Club members, it is now possible to better prepare and structure a wholesale strategy.

Here are some questions we will address:

- What are the main challenges of wholesale?

 - How can you build an effective distribution strategy tailored to your brand?

 - Should you expand internationally, and when is the right time to do so?

 - How can you approach buyers and successfully establish your brand internationally?

 - How can BORN help fashion brands better prepare their wholesale strategy?

 - What are the benefits for Residency #1 brands and Club members?

Resources on the topic:

- BORN

- 9 pistes pour mieux vendre la mode (blog-defimode.org)