How to better prepare your wholesale strategy

Wholesale is a key stage in the development of a fashion brand. It is indeed an essential step to increase product sales and gain visibility among consumers. The challenge for brands is also to better anticipate their international development and adopt a distribution strategy that is aligned with their brand universe.

We present BORN, a platform that connects a global network of fashion brands and retailers. Thanks to this solution, offered exclusively to brands from LA CASERNE’s Residency #1 and Club, it is now possible to better prepare and structure a wholesale strategy.

Here are some of the questions we will address:

 - What are the key challenges of wholesale?
- How can you build an effective distribution strategy adapted to your brand?
- Should you expand internationally, and when is the right time?
- How can you approach buyers and successfully expand abroad?
- How can BORN help fashion brands better prepare their wholesale strategy?
- What are the benefits for Residency #1 brands and Club members?

Resources on the topic:

- BORN

- 9 pistes pour mieux vendre la mode (blog-defimode.org)