UPCYCLING

Using old materials to create something new is a practice that is far from new, yet it has seen a significant resurgence in recent years. This approach is called upcycling and involves recycling existing garments or fabrics by giving them a second life. It is part of circular economy principles and operates in a closed loop following the well-known trilogy: reduce, reuse, recycle.

To adopt this approach, solutions exist that allow brands to access dormant stock from major fashion houses. We will explore how brands are using this opportunity and, above all, how they deal with its constraints.

Here are the questions we will address:

 - What is upcycling?

- Is upcycling a market like any other?

- How can a fashion brand start an upcycling approach?