TRANSPARENCY

Transparency is all about honesty and respect toward both you and your community. Why it is important not to hide information or reshape it for marketing purposes. Transparency is one of the key elements of any approach: it helps raise awareness within your community about environmental and social actions, and it also helps communicate information about your product and the know-how of your partners.

It is important to define your level of transparency upstream: what falls under “trade secret” and what is necessary information to help advance the industry and shift consumer mindsets. How can you be transparent about product traceability with an informed and conscious audience, as well as with a less informed audience? This involves using the right terms, communicating them properly, and avoiding misconceptions by verifying all your information sources.

Here are the questions we will address:

• How should you communicate about your responsible approach?

• Should communication…