RENTAL

Clothing rental increases resource use efficiency and responds to consumers’ need for frequent and rapid wardrobe changes. It is a promising solution for the future of fashion, as more and more consumers are drawn to this new experience, where owning a garment is no longer necessary to fully enjoy it.

Here are some questions we will address:

• What are the first steps to integrate rental into an existing fashion brand’s business model?

• How should rental pricing be defined?

• How can logistics be managed?

• What is the life cycle assessment (LCA) of rented products?