INVEST IN TIKTOK?

Popularized by influential content creators, celebrities, and public figures, TikTok has entered everyday life at an impressive speed. The short-form video platform has become a real playground for brands, which see it as an opportunity to expand their audience by reaching tomorrow’s consumers. But is it really necessary to be on TikTok? Do all businesses benefit from joining the platform? Is the social network viable for a B2B company? Companies wishing to integrate TikTok into their digital marketing strategy must fully take into account the platform’s codes: a fun tone, original challenges, and of course targeted partnerships with influencers who align closely with their values and target audience.

Here are the questions we will address:

 - What is TikTok? - What is the typical profile of TikTok’s potential audience? -Is TikTok an essential tool for all businesses? - The advantages and disadvantages of TikTok for companies - What type of…