INSTAGRAM HACK

Growing your Instagram community is one of the most challenging steps for brands, yet it is a key stage in building brand awareness. Instagram has indeed become a powerful branding tool that combines creativity and innovation. Still, you need to master its codes to develop an effective digital strategy! Followers, number of likes, target audience definition, and engagement rate—we’ll tell you everything about how to grow your follower base without cheating.

Here are some of the questions we will address:

 - How do you create an Instagram strategy?
- What type of content should you post?
- How do you create an editorial calendar?
- What kind of stories work for which audience?
- How can you increase your engagement rate?
- What solutions can help you gain more followers (hashtags, contests, sponsorship, etc.)?
- Should you work with influencers, and which ones?

Resources on the topic:

- Instagram : comment améliorer son engagement ? (futura-sciences.com)

- Brand Content - Daniel Bô, Pascal Somarriba | Cairn.info