INNOVATION, CREATIVITY & SUSTAINABILITY

A garment that lasts over time is, above all, one that you want to wear for as long as possible—and for that, it has to be visually appealing. Durability is a foundation of your business, not just a brand concept. It is about ensuring coherence between your sustainable approach and your creative identity. Being eco-responsible is not a concept in itself; it should be the very foundation of your company’s values. Today, all emerging brands claim to be eco-responsible—so how do you stand out? Your identity remains, in any case, what allows you to differentiate yourself and inspire people to embrace your sustainable approach.

Here are the questions we will address:

 - Durability as an ethic
- How to combine creativity and sustainability?
- Innovation serving sustainability
- Can you maintain your brand identity while remaining sustainable?
- Case study: Benjamin Benmoyal

Resources on the topic:

- https://www.luxinnovation.lu/fr/news/fashiontech-les-start-up-a-la-mode-durable-2/

- https://pandofashion.com/premiere-vision-2020-innover-pour-plus-de-durabilite-dans-la-mode/