B2B CLEARANCE SALE

The end of a product’s lifecycle is a key issue for many brands. When their stock is saturated with goods that have lost their initial value, they must find outlets to clear it and give it a second life. B2B clearance appears to be a solution for reintroducing products into a new distribution channel and avoiding dead stock at brand level.

While this solution helps avoid direct losses, it can impact brand image and price perception. The challenge for brands is therefore to find the right balance in implementing proactive, profitable, and responsible inventory management.

Platforms, volumes, pricing, and brand image—we break down the clearance solutions available on the market and those best suited to your business model.