Creating value for your customers

Customers are a key aspect of a company, as they are most often seen as its purpose and are essential to its long-term sustainability. However, a company must be able to create value for its customers by identifying an economic or social problem to which it provides a solution. This solution, embodied in a product or service, should be capable of generating a positive impact for customers and delivering benefits to underserved populations.

Here are some of the questions we will address:

• How can you identify your customers’ social or economic problems?

• How can you create a positive impact through your product or service to address this problem?

• How can you generate direct or indirect benefits for underserved populations?

• How can you assess the impact for your customers (guarantees, protection policies, quality control)?