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ULULE CAMPAIGN
Wed, Jan 19
|LA CASERNE
MASTERCLASS #20 How to create a Ulule campaign?
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Heure et lieu
Jan 19, 2022, 7:00 PM – 9:00 PM
LA CASERNE, 12 Rue Philippe de Girard, 75010 Paris, France
À propos de l'événement
Although crowdsourcing is not new, the virality of social media has led to the emergence of a new advertising model: participatory campaigns. To ensure you gather relevant feedback, you must of course make your project known and do everything possible to make it creative and attractive. The success of a participatory campaign relies on five pillars, which this masterclass will help you master.
Here are the questions we will address:
The long timeline
Creating strong anticipation
Involving and co-creating
Communicating, engaging, and preparing
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